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With over 18 years of experience in business analytics and research, I bring deep expertise in trade marketing consultancy. My background includes working extensively in retail execution, market intelligence, and business analytics, helping brands optimize their in-store presence and drive sales growth.
Retail Execution & Merchandising Optimization
Ensuring flawless execution in stores, improving brand visibility, and optimizing planogram adherence.
Route-to-Market Strategy
Developing efficient route plans for field teams to maximize coverage and minimize costs.Planogram Compliance & Shelf Monitoring
Implementing technology-driven solutions to track shelf share, out-of-stock situations, and competitor activities.Retail Census & Market Intelligence
Conducting large-scale surveys to map the retail universe and gather actionable insights.
Why visicube
Proven track record in executing large-scale trade marketing projects, including retail censuses and merchandising audits.
Strong analytical skills with expertise in Excel, Tableau, and database-backed live dashboards.
Deep understanding of Pakistan retail landscape, offering localized strategies that drive results.
Experience in developing cutting-edge trade marketing technologies.
A data-driven approach that ensures measurable impact and ROI.
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